Branding and Marketing
Adding medical tattooing to your skillset is a major step forward in your career, and it’s essential to understand that it involves much more than just mastering the technical aspects. The success of this new service hinges on how well you brand and market it, as these elements are crucial in reaching and resonating with the people who need your help. When offering medical tattooing—whether for breast cancer survivors, individuals who’ve had top surgery, or others seeking restorative tattoos—you’re essentially launching a new business, one that requires careful nurturing and strategic planning.
Medical tattooing is a deeply personal service, and clients need to feel confident not only in your skills but also in your professionalism and empathy. Building this trust takes time, consistency, and a clear, compassionate message that speaks directly to your clients’ needs. This is where branding becomes vital. Your brand should reflect the care, expertise, and understanding you bring to your work, and it should clearly communicate your commitment to helping people feel whole again.
When adding medical tattooing to your offerings, it’s important to treat it as a new business. This means dedicating the necessary time and resources to allow it to grow organically. Building a portfolio is key—document your work carefully (with your clients’ consent) and showcase it in a way that highlights the transformative impact of your services. Before-and-after photos, testimonials, and detailed case studies can be powerful tools to establish your credibility and attract new clients.
Given that many of the people who could benefit from medical tattooing—such as breast cancer survivors—tend to be from a slightly older generation, it’s crucial to recognize that they may not be as active on social media as younger clients. This makes having a dedicated website essential. Your website serves as a central, uncensored hub where potential clients can learn about your services, view your portfolio, read testimonials, and contact you directly. Social media platforms often impose restrictions or censor content related to medical tattooing, especially when it involves sensitive areas like nipples, so having a website ensures that your work can be displayed safely and effectively without the risk of being taken down.
Additionally, connecting a Google Business account is a smart move. It enhances your visibility in local searches, making it easier for potential clients to find you. It also allows you to build a collection of reviews that can significantly boost your credibility. Positive reviews not only help attract new clients but also reinforce the trustworthiness of your service, which is crucial in a field as personal and intimate as medical tattooing.
Messaging is another critical aspect of your branding and marketing strategy. Your communication should be clear, compassionate, and inclusive. It’s important to recognize that medical tattooing can benefit people of all genders, including those who have undergone top surgery. Your messaging should reflect this inclusivity, making it clear that your services are available to everyone who needs them, regardless of gender or background. The language you use should be sensitive to the experiences of your clients, acknowledging their emotional journeys while offering a solution that empowers them.
Finally, consider working with a professional branding expert. Branding and marketing are specialized skills, and having someone who understands how to create a compelling, cohesive brand can help you avoid common pitfalls and set you up for success. A branding expert can assist with everything from logo design to crafting your messaging and developing a marketing strategy that aligns with your goals.
In conclusion, adding medical tattooing to your repertoire is an exciting and meaningful expansion of your services, but it requires careful consideration and strategic planning. By investing in strong branding and marketing efforts, creating a secure online presence, and leveraging tools like Google Business, you can build a trustworthy brand that resonates with your clients. This will not only showcase your skills but also ensure that your new service is accessible to those who need it most, helping them regain confidence and feel whole again.
Working with well established charities such as The Nipple Innovation Project which is the UKs first Mastectomy Tattoo Charity which was established in 2018, can help you by joining an elite group of medical tattoo artists to build a community network to advertise your services and gain recognition from partnerships and medical professionals in the field utilising the connections made through the charity.
